Engaging with youths to connect on road safety
The Road to Zero gallery had an ambitious mission and a difficult target group; helping teenagers to understand and support road safety as part of the efforts to reduce our national road death toll to 0. A joint effort between the TAC and Melbourne Museum, this interactive gallery takes students through an interactive connected experience focusing on the three pillars of road safety: safer roads, safer cars and safer people.
n partnership with Kiss the Frog (NL) and E2, Madeleine consulted with the client during the early phases of this project to determine the overall conceptual direction. Technical implementation was carried out by Grumpy Sailor. Photos provided by Benjamin Healley.
